I was Art Director on Saints Row (2022) and was responsible for developing the high level art direction for the game including the world of Santo Ileso and its varied districts.
I had the opportunity to work with some amazingly talented Associate Art Directors, Art Leads, and artists, both internal and external, to develop the concepts and ideas below to define and describe the world of Santo Ileso.
Check out my GDC 2023 presentation "The Art Direction of Saints Row" for an overview of the style of the game. It's available in the GDC Vault!
https://www.gdcvault.com/play/1029337/The-Art-Direction-of-Saints
For the city of Santo Ileso, our goal was to get a world with an identity of its own, and varied districts with distinct personalities. Although the City of Santo Ileso is fictional, we painstakingly researched many southwestern cities and landmarks, and fused them together to create our new world. For instance, our districts of Rancho Providencia and Mercado are a mix of El Paso, Texas and the old town section of Albuquerque, New Mexico.
Overall, we created 10 visually unique urban areas for the game. Design then broke up those 10 visually distinct districts into smaller chunks for city takeover gameplay reasons.
Good overview of some of the City of Santo Ileso Districts, narrated by Creative Director Brian Traficante.